Ponds White Beauty Advertisement
In Ponds White Beauty advertisement the product being sold is a skin care treatment to lighten the pigment of your skin.
Ponds white beauty advertisement. The advertisement for Ponds White Beauty skin lightening cream is but a drop in the bucket of a mass marketing campaign orchestrated by western companies pervasively spreading their ideal of a white hegemonic. This idea of white beauty creates problems within India itself and globally. What differs from these mainstream cosmetic commercials is Ponds White beauty Episode 1.
Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone. The White Beauty products are skin-lightening creams popular in a number of different Asian countries created and sold by Ponds a division of Unilever. According to the advertisement this cream gives a woman more than any other average cream.
The 2008 Ponds campaign for the White Beauty product line was an absolutely racist and sexist ad campaign that left me very disturbed after watching. My second Proper tv commercial after I did Trivago Ad. Summarily the Ponds White Beauty commercial presents a number of concerning underlying assumptions regarding social hierarchies.
The object of this study is Ponds White Beauty Gita Gutawa version. This study will explore the value hidden that is displayed in the advertisement. This advertisement attacks the natural beauty of women who are not white and uses their insecurities to sell their product.
Semiotic Analysis of Advertisement Dona Rahayu Sugiharti Universitas Airlangga Abstract This study focuses on the semiotic analysis of advertisement video. The commercials use. Advertisements can play an important role in showcasing social arrangements that may exist in society.
PONDS White Beauty Ad and the Fair Skin Fixation. In advertising Ponds White Beauty Facial Foam and Ponds Body Lotion on television portrayed through ideas language advertisements and purpose. The glow a woman receives from this cream enhances her skin tone to a fairer whiter tone.